Michael Bierut + Jessica Helfand | Audio

S1E8: Leslie Koch

Leslie Koch was the president and CEO of the Trust for Governors Island, an abandoned military post in New York Harbor into a public park.

When she took on the job of reviving Governors Island, Koch says,

The question that everyone was asking was, “What is this place going to be?“ I said, That’s not really the right question.

Instead, Koch thought they should be asking:

“What should we do first?” And that yields a completely different path.

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Posted in: Architecture, Business, Design of Business | Business of Design, Social Good

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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