Michael Bierut + Jessica Helfand | Audio

S3E10: Randy Hunt

Randy Hunt is the head of design at Artsy, an online resource for art collecting and education. Before that, he spent seven years at Etsy, where he became VP of Design.

Art collectors and craft enthusiasts may be different communities, but In both cases, the key was to identify an existing community and give them something they needed:
There were already people buying and selling handmade products online. They were just doing it in forums like crafting enthusiast sites and posting their PayPal email address when someone would say, “Hey, will you sell me that?” They'd say, “Sure, send me $30.” Those basic mechanics were already happening and a sort of product and service was brought to that community, which then really like increased the velocity of the exchange and allowed the expansion of that community because it is so much easier to get involved in it.

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Posted in: Design of Business | Business of Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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