Tom Kluepfel, KleenEx Libris, 1987It's a strange, even ugly, color combination. Solid maroon with lemon yellow type: it looks like PMS 194 and PMS 116. One of the most generic typefaces in the world, Times Roman, set in all capitals, two slightly different sizes, with no particular finesse. The back looks just like the front. Nothing else.
Yet, using nothing more than these peculiar - dare I say
crumby? - ingredients, the cover of the old Bantam paperback edition of
The Catcher in the Rye has the power to move me like few other pieces of graphic design.
I can still remember the first time I saw it. It was in the "Young Adult" section of my local library, on a rotatable wire rack. I must have been in the seventh grade. The other books on the rack -
It's Like This, Cat; The Outsiders; Go Ask Alice; Irving and Me - all had illustrations on the front, usually peculiarly out-of-date, although perhaps only by months in the fast-moving time continuum of teenage fashion. Punks in leather jackets, preppies in checked button-down shirts and khakis. Handlettered titles for that "youthful" feel.
Catcher in the Rye was different. I think the only other book I knew at that point that had a type-only cover was the Bible. Was this book making the same claim to authority? And that title: what did it mean? I had heard, somehow, that
Catcher in the Rye was transgressive and quirky, although I couldn't have known then of all the local school boards that had sought to ban it (as they do to this day), or of the self-imposed isolation of its author, J.D. Salinger (which continues to this day.) I took it home, brought it to my room, began reading, and didn't move a muscle until I was done.
Of course, I'm not alone in this. College
admissions officers are resigned to the fact that, if asked to write an essay on The Book That Changed My Life, the majority of students will pick
Catcher in the Rye. Or read the 2,260(!) customer reviews on
Amazon if you doubt its enduring appeal.
The book does not have that cover now, and it did not have it when it was first published. The dustjacket on the original 1951 edition, designed by Michael Mitchell, had a Ben Shahn-style drawing of a carousel horse dwarfing the skyline of uptown Manhattan, an image clearly inspired by the book's "so damn
nice" final scene. Early in its paperback life, I recall it had an incarnation I hated: a drawing of protagonist Holden Caulfield wearing the Sherlock Holmes-style hat described in the book (but looking much dorkier, somehow, than I had pictured him in my mind).
Then somewhere along the way (Was it the mid-sixties? My attempts to find a chronology have been unavailing),
Catcher acquired the cover it bore when I checked it out for the first time. I've heard rumors, but have not yet found any proof, that Salinger so hated the earlier illustrations that he insisted that the covers of all his books be type-only. Certainly this was borne out by the U.S. paperback editions of his other three books then in circulation.
Nine Stories had its grid of colored squares (courtesy of Pushpin); the two Zen-themed books about the Glass family,
Franny and Zooey and
Raise High the Roofbeam, Carpenters both bore someone's idea of Asian-flavored lettering.
But for me, the maroon cover of
Catcher has a special place. Blank, enigmatic, vaguely dangerous, it was the perfect
tabula rasa upon which I could project all my adolescent loneliness, insecurity, anger and sentimentality. It was as if possessing it provided a password into an exclusive club, even if that club existed only in your own mind. I wonder if a different cover, a more "designed" cover, could have been able to contain quite so much emotion and meaning.
Well,
Catcher in the Rye has a different cover now. More than ten years ago, its publisher did what any intelligent marketer would do. They created a Unified Look and Feel for the Salinger Brand. Now all four of the paperbacks have identical white covers, identical black typography, and - here my heart sinks - a little sash of rainbow-colored stripes up in the corner. No horrible pictures of Holden and his hat, thank God, but those happy little lines just seem to be...what? I guess they're
trying a little too hard for my taste. As Holden Caulfield might say, the new covers just look phony. The old one was just so goddam nice, if you know what I mean.
Comments [24]
As for the book itself, I remember reading it in high school, I think, and wondering what all the fuss was. Maybe I missed something, but I've never felt much inclined to go back and check.
03.19.04
01:56
Certain visuals are like timepieces for me, and instantly bring me back to a particular emotion I experienced for the very first time--and it always feels the same: immediate, riveting and deep. Often, I can also remember what I was wearing when that happened. What music I was listening to when that and that happened.
Patti Smith's album Horses, with the extraordinary photograph by Robert Mapplethorpe, had the same effect on me as the Catcher cover. That also changed my life.
03.19.04
02:04
I remember the other books he mentions, especially The Outsiders, that were of that 'tough, street-wise" genre. It was a great fantasy world but Holden Caulfield, in his own way, connected to my life in a much purer form. Maybe it was my own adolescent awkwardness but it is a read I still enjoy returning to every now and then. And a cover that obviously influenced me without my even thinking about it in that way.
03.19.04
02:07
03.19.04
02:14
When I first saw the illustrated cover, on the hardback edition in my college library, I was completely befuddled. How had such an atrocity ever been printed? How could they put a face on a guy I'd already pictured? How could they dare?
"Catcher" is probably one of the few books I remember gigantic chunks of. Scenes, bits of conversation, all of it. Mao had his little read book. "Catcher" was mine.
03.19.04
03:14
Thank you Michael for sussing out the deeper implications of how that cover snapped your eyes. I got mine at my favorite bookstore Micawber Books in my home town of Princeton. I had always thought it was the practically beveled edges and the cloth-like texture of the cover that attracted me - the use and history it had accumulated before it found its way into my hands...I now have a new take on its searing visual (not just tactile) qualities.
I had read it in eighth grade (which for me meant the rainbow/white cover that was mentioned) and only when I reread my Micawber copy three years ago did the story actually impact me. And honestly it had everything to do with that evocative cover...even now I'm getting all cozy and reflective. Yeah man - that little article is solid gold.
03.19.04
03:37
03.19.04
08:40
I think what's so wonderful about The Catcher in the Rye cover isn't its visual appeal, but rather what a reliable fixture it's been for so long. There's something profoundly comforting about seeing a kid on the subway peeking over that crimson cover, and knowing that he's having an experience just like the one I had one afternoon at summer camp. Knowing that Michael and Steve and millions of other experienced the same book I did, down to its barest physical attributes, makes it all the more special.
I hadn't realized quite how powerful the cover was until thinking about how little I'm moved by seeing others read different editions of books which I hold even dearer.
03.20.04
10:38
Here's a bit of history on Penguin. All there covers from the 30's 40s and 50's are classics of design IMO, using just clean Gill, colour coding and the occasional 2 colour line art illustration. You still see today I think that UK book covers do tend to be more direct and simple visually than equivalent US book covers. I notice US covers use more serif's and more covers have titles with lots of letter spacing.
James Joyce's Ulysses is another classic that is instantly recognisable from its original greeny/blue cover
03.21.04
07:57
I was wondering whether the qualities I admire in the crimson CITR cover are linked forever to an "undesigned" aesthetic, or if they could be consciously evoked by a professional designer. Then I thought of Peter Saville. Much of his work has exactly that kind of open-ended "blankness" that suggests but doesn't dictate a specific reaction. I remember buying the 12-inch of "Love Will Tear Us Apart" by Joy Division and staring at some time at its (uncredited) cover design: classical lettering above a black-and-white photograph of a statue. Even knowing nothing of bandleader Ian Curtis's suicide, the combination of song and graphic design projected a powerful sense of dread.
It may or may not be a coincidence that the audience for both Catcher in the Rye and bands like Joy Division are self-absorbed, alienated young people. Perhaps designing for insular subcultures requires the skill to fly just beneath the radar.
03.21.04
12:41
03.21.04
02:27
03.22.04
02:06
03.22.04
02:26
I only purchased one of the copies--the maroon covered. It is weathered from multiple readings, with pages smudged from my greasy fingers. In subsequent years I've been given additional copies as gifts: Little Brown's original 1951 hard cover printing (without the dust jacket) and their 1991 reissue with rainbow (I can never get past comparing it to a Beatles album). I favor Bantam's maroon copy. Its colors are emblematic of Holden; the deep red brown reflects the tone of the book, somber and lonely.
Similarly, New Order's Substance holds a special place on my shelves. Like The Catcher in the Rye, its cover contains typographic form without visual imagery, allowing the content to speak for itself. Moreover, I craft my own images of what lies beneath the cover's surface without an illustration or artist's rendering spelling things out.
When I recall a song from Substance or an incident from The Catcher in the Rye, the covers leap to mind and compel me to search my shelves, pull them from the stacks, and cradle them.
03.22.04
05:07
On the other hand, as a teenager I also loved Peter Saville's New Order covers, yes, but there the austere trappings on what were essentially disco records seemed truly subversive.
03.22.04
09:39
03.23.04
11:22
03.24.04
10:25
04.01.04
11:42
04.05.04
03:14
Paging the Monkey!
04.05.04
06:07
04.09.04
12:05
04.21.04
04:30
At school, we get the white covers in various ivories and beiges; I like it because it allowed me to draw on my own cartoonish illustration, but no one else has taken the blank space as a canvas.The rainbow stripes are hideous, but at least it keeps it from being too plain.
When I first started reading the book, it was my aunt's red-and-gold (as I see it, anyway) paperback, which I started right away because plain covers arouse your curiosity and... well, I really did like the colours.
05.01.04
10:38
05.07.05
01:49