Elegant and expressive variations on Parisian signage — a typographic buffet of style and history and so much more. pic.twitter.com/Wwqf4cg84X
— Jessica Helfand (@ParisOneForty) November 11, 2014
Barely visible behind the letterforms on a bakery sign, broken bits of tubed lighting read like a skeleton in shadow. pic.twitter.com/XS7KnCF4bV
— Jessica Helfand (@ParisOneForty) November 12, 2014
Typography creeps up a building and participates in the life of its inhabitants, clinging boldly to a random terrace. pic.twitter.com/zPu0r3EJgh
— Jessica Helfand (@ParisOneForty) November 13, 2014
Type as improv: impromptu phrases from random signs become their own kind of theatre, like scenes from unknown plays. pic.twitter.com/xGjg7uVaPq
— Jessica Helfand (@ParisOneForty) November 14, 2014
Visual onomatopoeia = dancing letterforms: one sashays outside a club, the other blows in the open-air market breeze. pic.twitter.com/NWFSd2qR1R
— Jessica Helfand (@ParisOneForty) November 15, 2014
Architecture before electricity: a steel and glass barrel-vaulted roof soars above the Grand Palais — built in 1900. pic.twitter.com/rBG0kfL7Rp
— Jessica Helfand (@ParisOneForty) November 16, 2014
Just another Saturday on the Faubourg St. Honoré. Comfort trumped by style, sexy over sensible. Slobs need not apply. pic.twitter.com/j3rhQMCMO8
— Jessica Helfand (@ParisOneForty) November 17, 2014
